Web video is a medium that is quickly becoming more and more popular for business. Many businesses, however, do not take advantage of web video, despite its ease and convenience. Keep reading for some great ideas on using web video for your business.
Testimonials are a great way to share your company’s success stories with prospective clients. Satisfied customers are often very willing to give testimonials, and requesting them in the form of videos is not uncommon.Many people know how to create a simple video and webcams are almost always built-in to newer computers. So, next time someone praises your company, ask them for a 30 second video to add to your site!
Replace written content
Most websites are designed the same way: written content everywhere, with sparse images. In order to spruce up your website and prevent people from getting lost in too much text, try using video to describe your business.Replacing a traditional “About us” page with a video can give people a better understanding of your company, as well as a break from potentially overwhelming text.
Educational videos such as product demos or even “How to” videos are extremely popular. Although you may not sell products that you can create a demo for, you can still create videos that relate to your business – whatever it may be.Clothing stores can make videos demonstrating how to best wear a garment, or a trend. Things like this can go a long way and tend to make your clients look to you as an expert. Web video is still relatively new when it comes to business uses, but the potential uses are expanding. If you’re thinking about learning more new ways to use web video for your business, take a look at this article.