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July 4th, 2014

BusinessValue_June30_ALast month, in the first part of our article about how to successfully share content on social media we covered five tips to follow. From writing longer content, to using images, and playing on specific emotions we highlighted some great information that can really help get your content shared. This month, we take a look at the next five tips.

6. Lists of 10 items are great

One of the most popular forms of blog article written these days is the list article. These articles usually cover three to more than 20 items or tips related to one central topic. Articles of this type are popular because they are not only quick to write, but are also quick to digest as they can be broken up into easy-to-read sections - perfect for those who scan articles on their mobile devices.

With so many lists out there, it can be tricky to nail just how long your list of tips, ideas, etc. should be. From social data pulled by social media experts over at BuzzSumo, it appears that articles with 10 list items get the most shares. It is therefore a good idea to strive to reach 10 points when creating this style of list article.

Some articles however can get quite lengthy, even with 10 items. One strategy might be to separate the list, like we have with this article. Of course, shorter lists can work well too, especially if these include powerful tips. We suggest trying to aim for 5-10 items when you are writing your list articles.

7. People share what they trust

This has been an age-old truth: people go with companies they trust. It has been proven time and again that users will often follow what their friends and people they trust recommend. What this translates to when it comes to the shareability of your articles is that the source of the content needs to be trustworthy.

This can be difficult to establish, especially if you are a new business or new to social media, One of the best ways to achieve this is to include bylines and author bios on your articles. Putting the name of the author (byline) at the top of an article and a brief bio at the bottom will help increase the legitimacy of the article in the eyes of the reader, increasing their trust levels over time,

Another quick way to increase legitimacy is to share an article on specific social networks. Your first thought is likely to be to share away on Facebook, but think about how Facebook is used - people generally share everything, even if it's not trustworthy. Instead, look to the more professional networks like LinkedIn and Google+. Generally, people on these platforms build more professionally oriented networks, often built on trust.

By sharing an article with a byline and bio with your groups in LinkedIn you can quickly build trust, especially if you are active within your network. Once people start to trust your content, there is a higher chance they will read it and consequently share it too.

8. What's old can be new

Have you ever followed a post on Facebook, or any other social media? If you have, you likely know how short of a lifespan content has - when it comes to shares at least. Almost all content posted on social media sites has a lifespan of about three days to a week at most. What do we mean by this? Well, normally after three days you will see the number of interactions - shares, likes, etc - drop by as much as 98%. Go beyond three days and you will usually see another huge drop in the number of shares from the three day mark.

Essentially after three days to a week, your content will likely not be shared or even seen. Most of us know this, and are often quick enough to produce more content and posts in order to keep followers engaged. However, some content can actually be re-shared to keep up or to further interest.

Not all content - articles included - can, or should, be reposted, such as time relevant content like an announcement. Reposting these three weeks after the fact likely does not provide any value to the reader. Content that is written to be always viable however e.g., tip articles, how-tos, etc. are great potential content for resharing.

Some information never really gets old and can be useful to a new audience. Resharing previously posted content like this ensures more people will see and interact with it. For best results, try promoting an article you think was useful about one week after you first posted. Also, be sure to look at season or holiday relevant content - there is a good chance this can be reposted at the relevant time.

9. Know when to share your content

Often, the most important key to increasing the shareability of your content is actually posting it when your desired audience is online. By posting at, or just before, these key times, you increase the chance of the content being seen and interacted with. While there is no set timeframe, you can figure out when best to post through trial and error.

Before you start however, look at your previous content and see when it was interacted with most. Take a look at the days and times, and track this for a few weeks. You should start to see a trend emerge, with the most interactions happening at a certain time and date. Also, apply a little common knowledge. For example, if your target audience is other business owners or managers, posting midday will likely mean content will be missed. However, posting after normal business hours could improve your chances.

From here, try posting content at different times to see what works, and adjust your schedule accordingly.

10. Realize this will all take time

When looking to improve the reach of your content, you need to realize this will take time. Even if you follow these tips, you won't see immediate results. Chances are high this will take months to pay dividends. The key here is to stick with it and to experiment. Try a few different strategies at a time to see what works and doesn't, then go back to the drawing board and improve your plans.

If you are looking to learn more about leveraging social media in your business, we may be able to help. Contact us today for a chat.

Published with permission from TechAdvisory.org. Source.

July 2nd, 2014

Windows_June30_AMicrosoft's operating systems (OS) have seen additions of several highly useful features throughout the evolution cycle of the OS. The hibernation feature, first introduced with Windows XP, is a solid example of one of the most useful power features. Ironically, with Windows 8 the hibernation feature is not readily visible but it is still a part of the OS. So, let's take a look at how to enable hibernation on Windows 8 and consider how useful this feature can be for your business.

What is Hibernation mode?

Hibernation allows you to power down your computer while retaining its current operating state e.g., leaving programs open. In other words, with hibernation, your computer saves the contents of its Random Access Memory (RAM) to your hard disk or other non-volatile storage, so that when you want to resume your work you can start where you last left off. Available on every Windows OS, hibernation can usually be set in your power settings manually or even automatically so that it activates when your laptop's battery is low.

How to enable hibernation on your laptop or computer running Windows 8:

  1. In your system tray, click the battery icon and select More power options from the panel that pops up.
  2. In the Power Options window, select either Choose what closing lid does or Choose what the power button does from the left panel.
  3. In the power options window, click on the blue text that says Change settings that are currently unavailable.
  4. At the bottom of the window, a new set of options will become available. Check the box next to Hibernate and click Save changes. Voila, the hibernate feature will now show up in the power options window that is displayed when you press the power button on your computer or laptop.
This feature allows you to resume work from where you left off within seconds, since you don’t have to boot up your computer nor re-open programs you were using. Not only that, but hibernation saves more battery power than sleep mode and uses no power while hibernated, a feature most laptops can really benefit from.

Hibernation is also useful if hardware maintenance has to be performed which requires powering down the hardware. For servers which need to be started up as quickly as possible after maintenance, hibernating and getting going again can be much quicker than shutting down and restarting the server applications.

Despite the benefits of hibernation, it is important to note that your computer does need to be shut down every once in a while to avoid performance degradation. Moreover, you should avoid hibernating your computer when you know you won’t be using it for a long period of time.

Hibernation mode can help boost productivity, decrease boot-up time, as well as help save your computer’s battery time. Interested in learning more about Windows 8/8.1 and its features? Contact us today for a chat.

Published with permission from TechAdvisory.org. Source.

July 2nd, 2014

SocialMedia_June30_ALinkedIn, while lacking some of the clout of Facebook, is still one of the most powerful social networks for business owners and managers who want to connect with their peers. Like many other networks however, in order to be noticed you should not only simply have a profile, but create one that is strong. The question many ask is: How exactly do you go about achieving this?

In this article we will go over eight important steps you need to take in order to build the perfect LinkedIn profile. In fact, we came across a great infographic on Link Humans that could be a big help when following these steps. We strongly suggest you take a look at this when building your profile.

Step 1: Establish your profile

While you don't have to join LinkedIn, it is a good idea if you are looking to connect with other business owners and colleagues through a more professional, business style networking oriented social network. If you do want to connect at this level, the absolute first thing you need to do is to create a profile. This can be done by:
  1. Going to LinkedIn's website (linkedin.com).
  2. Clicking on Join Today.
  3. Entering the relevant information on the following page. We recommend using the name the majority of your customers and clients know you by and your work email address. Personal email addresses are fine if you don't want to fully represent your company.
  4. Selecting Join LinkedIn.
If you use your Facebook account for business, you can also sign up using your Facebook account. Just follow steps 1. and 2. above and click Sign Up with Facebook. You will be asked to log into your account (if don't already have Facebook open in another tab on your browser) then approve the account access rights. Once you've done this you should see your basic profile pop up.

Step 2: Select an appropriate picture

LinkedIn is a work-related network, and to that end you will need to present the right corporate image; this means uploading a professional profile photo. This image should clearly show your face and be cropped to show mainly your head and upper body. The background should be clear or unobtrusive, allowing you to be the main focus.

If you don't have any professional head shots, it might be a good idea to get some taken. Most photographers can snap a few for you, and will be able to provide you with information about how to pose and dress for the shots.

You can add an image to your profile by:

  1. Logging into your profile.
  2. Hovering over Profile which is located in the menu bar at the top of the screen.
  3. Clicking on Edit Profile followed by the camera icon at the top of your profile.
  4. Pressing Change photo and then selecting the image you would like to use as your profile picture from a file on your hard drive.
  5. Ticking Save to set your picture.
The reason a good picture is more important than on other networks is because it has been proven that profiles with professional looking pictures are easier to find and also enhance the potential that other members will want to connect or even recognize you.

Step 3: Fill in your basic information

Once you have a great picture set on your profile go back to the editing screen and add your basic information. This includes your name, role, location, and company. Also, click on the Edit Contact Info tab to the right-hand side of your basic information section. Add as much contact info as you feel comfortable with; we recommend your email address and company website at the very least.

Step 4: Determine who your main audience will be

Before you begin to fill in your profile, you should take time to determine what the purpose of this profile will be. Will it be used to find new colleagues? Or will it be used to connect and communicate with your colleagues? Or, will it used to find prospective clients? Each reason will determine what information you should include in your profile along with the relevant keywords.

For example, if you would like to find new employees you can tailor your profile to show what you do in your job and what makes it so great. You can then also come up with more relevant keywords to use in your content. For example, using the words 'career' and 'job' and including in your summary information about who you are looking for will definitely attract prospective hires. However, this profile likely won't attract colleagues or clients.

Don't feel that you have to limit yourself to one set function however. For example, there are many crossover terms that both clients and prospective employees will search for. So, if you want to use your LinkedIn profile for more than one reason, take some extra time and try to figure out which keywords and ideas you think will work well. The great thing about LinkedIn is that you can always edit everything at any time. So, if you want to switch your audience, you can easily do so by simply editing parts of your profile and changing keywords.

Step 5: Write a solid summary

The summary of your LinkedIn profile is a place where you highlight who you are. Take time to craft this so that you can showcase what you do and your main strengths. Be sure to use relevant industry and position specific keywords and terminology that you believe your audience will be searching for, as this language will make your profile easier to find in searches.

The key here is to write a summary that not only explains what you do and your experience, but showcases who you are. Use active language like 'I', 'my', and 'me', and be sure to include a way for people who don't have a LinkedIn profile to contact you - usually an email, link to your website or a phone number.

Step 6: Add your past and present positions

Once your summary is finished, you should move onto your current and past positions. This section should reflect your resume and highlight the experience you are talking about in your summary. It would be helpful to try and work in some of the keywords you used in the summary or identified earlier in order to really make your experience really stand out.

Chances are you aren't looking for work, so you can deviate a little from your resume here, and highlight what you do best, or how you can help your audience best. Feel free to leave out points that may not be 100% relevant or interesting e.g., how many people you manage, sales goals, etc.

Step 7: Start connecting

Once your profile is mostly complete with experience and a summary, you can start looking for people to connect with. Start by searching for people that you know or work with on a regular basis and inviting them to connect.

Next, join a few groups that are related to your position and industry. These can be found by hovering your mouse over Interests which is located in the menu bar near the top of the window. Select Groups from the menu that drops down and then select Find a group from the right-hand side of the page that opens. Some groups are private and will require you to ask to join them, but don't be afraid of sending in your request.

Once you have joined some groups and started to make connections be sure to be active on the network. It will help to join in on conversations held in your groups and post content on a regular basis. And, if you meet new clients or people don't be afraid of looking them up on LinkedIn and asking to connect with them!

Step 8: Work on your awards and recommendations

Finally, start recommending people that you know. You can do this by going to a colleague's profile and scrolling down to their Skills and Endorsements section. Find skills that you know they possess and press the + Endorse button beside the skill. Most people will also do this for you as well.

If you have won awards in the past, be sure to include these as well, especially if they are relevant to your intended audience. Just be sure to pick the awards that really highlight your skills, as an Employee of the Month award may not be the most relevant.

From here it's really just a matter of tinkering with your profile on a regular basis. Be sure to be active and ensure that your profile really reflects who you are. Doing this will create a stand-up profile you can be proud of.

Looking to learn more about LinkedIn and how to use it for your business? Contact us today to see how we can help.

Published with permission from TechAdvisory.org. Source.

Topic Social Media
June 26th, 2014

VoIP_June23_AThere are many different ways technology can help businesses increase efficiency and save money. One increasingly popular system is Voice-over-Internet Protocol (VoIP), which moves phone communications to your network connection, allowing you to access communication services from anywhere. Despite its growing use, many business owners are still unsure whether VoIP is the right choice for them. To help make the decision easier let’s take a look at the major benefits of VoIP to see how well it fits your business needs.

Quality improvement

Since its inception, the quality of VoIP service has come a long way. Today’s VoIP services allow you to make and receive calls using standard phones. Sound quality has improved tremendously, to the point where many businesses have abandoned traditional phone systems in favor of VoIP.

Reduction of telecommunications costs

Operating costs for the majority of VoIP service providers are significantly lower than traditional phone companies. This allows VoIP providers to charge customers - you - much less than their competitors, both in calling rates and monthly fees. With VoIP, businesses no longer have to maintain separate networks for phones and data which also helps save money.

And while some businesses do pay their current phone company extra for features like call holding, call display, and call forwarding, most VoIP providers include these features in their product, meaning you don’t have to pay extra for the features you need.

Easy to set up

With most VoIP connections, there’s no need to install switching boards or phone connections. Some systems can be installed easily by downloading an app to your computer, while others might require that you install an adaptor that converts voice signals into digital signals using your existing phones. These adaptors are small and in most cases all you have to do is plug the phone’s cable in before plugging the adaptor into an Internet connection socket.

More than just voice calls

Many VoIP programs also allow for chat capabilities, video calls, video conferencing, and even screen sharing. Not only that, but you’ll be able to see if your employees are available through presence technology, as well as giving them more ways to stay connected.

Highly flexible phone systems

VoIP systems allow you to do far more than is possible with traditional phone technology. You can:
  • Take your phone system with you: As long as you have access to a broadband connection you can use your VoIP system anywhere.
  • Talk on your laptop: Many VoIP systems include telephone software that enables you to send and receive calls using a headphone unit connected to your computer. This helps eliminate the risk of you missing an urgent call when you’re on your laptop.
  • Receive voicemail and faxes via email: Many VoIP services allow you to have voicemail and faxes forwarded to your email inbox. You then receive all your messages in one place, and your voicemail and faxes can be easily archived or forwarded.
  • Have virtual phone numbers: Your phone number can have any available area code, meaning you can have a business based in one place but can have a phone number with a different area code; advantageous if your business has, or wants, customers in specific areas.
  • Increase productivity: Many VoIP phone numbers can be configured to simultaneously ring on multiple devices, such as your cell and landline phones. This eliminates time-consuming phone tag. According to a recent survey conducted by Sage Research, the increased productivity enabled by Internet telephony added up to 3.9 hours per week, per employee.
No matter what industry you operate in, VoIP is a surprisingly flexible, affordable, and continuously evolving technology. Interested in implementing a VoIP system into your company? Contact us today to see what we have to offer and how we can help.
Published with permission from TechAdvisory.org. Source.

Topic VoIP General
June 25th, 2014

Productivity_June23_AOne of the most frustrating tech issues a business faces is slow Internet connectivity. Despite today’s technological advancement, many businesses suffer from lowered productivity as a direct result of a slow Internet connection. If this is a daily annoyance for your business too then it's time to learn some ways to help fix your slow Internet connection and speed up business performance.

5 ways to combat a slow Internet connection:

1. Control devices that interfere with the connection:

Wireless devices can be one of the reasons for a slow Internet connection. It’s wise to talk to us about a wireless network analyzer so that you know the sources of interference. Believe it or not, most of these sources might be coming from the company kitchen!

Good examples include the microwave, cordless phone, security alarm, and other wireless devices which use the 2.4GHz band. These can interfere with 802.11g or single-band 802.11n routers. The best solution is to reposition these household electronics to either help solve the problem completely or at least minimize the chances of interference.

2. Control applications that hog bandwidth:

Without your knowledge it’s most likely that employees are using applications that are hogging the bandwidth. It’s vital that you are aware of these applications, especially ones that have video conferencing and streaming abilities which tend to be responsible for weak bandwidth in corporate environments. Other applications such as torrent and gaming apps can also be responsible. It is best to make sure that these apps are not installed on your company computers, of if they are, make sure their use is regulated.

Believe it or not, one of the biggest bandwidth hogs is YouTube. Some companies, when they audit their network usage, have noticed that streaming services like YouTube can take up more than half of their total bandwidth. While in some positions, video streaming may be necessary, it's likely not for the majority of roles. Therefore, it would be a good idea to implement a rule about the use of YouTube during business hours e.g., it should only be used for necessary tasks.

Some would recommend blocking services like this, but if your business uses Google's other services, blocking YouTube could actually end up blocking access to other Google services. It would be a good idea to consult with us as to the best way to limit use.

3. Reposition your router:

As simple as this might sound, your router might also have to be repositioned to help increase your Internet speed. You might want to try raising your router so that broadcast range can be more effective. If this doesn’t work, which sometimes it doesn’t, try placing your router in the center of your office for a more equal signal distribution. The best solution however, is to place your router as near to computers and other receivers as possible.

4. Consider an upgrade:

If your wireless networking equipment is old then it probably needs an upgrade. Keep in mind that technology moves at an extremely fast pace and your wireless network might be outdated in just a few years.

We strongly recommend talking to us, as we can help recommend the best upgrade solution. For example, the two most common upgrades include installation of a new repeater or wireless amplifier and replacement of your current antenna. Because antenna's are so varied, we can help make sure that the antenna being installed is compatible with your router.

5. Use the latest network technologies:

As mentioned earlier, technology moves fast which is why it is essential that you become familiar with its recent advancements, particularly in the area of wireless networking. There are countless apps, software, and hardware out there that can help boost the speed and performance of your router, some of which can even be downloaded for free. Our networking experts can help ensure your business has the latest and greatest, so be sure to consult with us first.

Dealing with a slow Internet connection can be a huge pain. If not taken care of right away, it can have immense impact on your overall work output. Looking to learn more about ways to improve your Internet connection for maximized productivity? Connect with us today to see how we can help.

Published with permission from TechAdvisory.org. Source.

Topic Productivity
June 20th, 2014

Office_June18_AMicrosoft Outlook, though commonly known to be an email application, also has a wide range of other useful functions to handle business matters. Among these is its ability to store up names, email addresses, and details of contacts from a local directory or the user’s server. The significance of creating an address book is obvious when it comes to detecting email recipients but it is also useful in organizing your company’s client list.

Since Outlook's Address Book is the go-to application for many distribution lists, email addresses, and other important contact details, knowing how to use it can be really useful. However, before you create a new address book, it is a good idea to keep in mind that Outlook Address Book is NOT your list of contacts but a collection of different folders containing different sets of contacts.

This does sometimes confuse, so to help you understand more easily, here are the types of address books you can create in your Outlook profile:

Global Address Book

This can only be used in conjunction with a Microsoft Exchange account. Global address lists are a collection of all the names connected to your account in Microsoft Exchange Server.

Outlook Address Book

This is used interchangeably with Contacts although they are different in context to each other. Your Outlook Address Book is a collection of your contacts with details added in the e-mail and fax number fields.

Internet Directory Services (LDAP)

The Lightweight Directory Access Protocol, or LDAP, is used to find email addresses that are not in your local directory. This can only be accessed with the use of a steady Internet connection.

Third-party address books

You can set up address books from third party service providers through their given setup program.

To create an address book for a specified list of clients you can:

  1. From the Info tab, go to File then click Account Settings.
  2. Two options will be listed in the dropdown menu – Account Settings and Social Network Accounts. Choose Account Settings and click Address Books from the pop-up window.
  3. Tick on New then Add Account.
  4. In the Add Account dialog box, more options will appear – Internet Directory Service (LDAP) and Additional Address Books. Choose Additional Address Books and click Next to continue.
  5. You will be directed to the next window with options Outlook Address Book or Mobile Address Book. Mobile address books will create a list of names with the mobile number field filled in. Choose between the two and hit Next.
  6. Your chosen type will be automatically saved to your Outlook profile and to be able to use this, you will have to restart your program first.
Outlook Address Book not only helps sync your business database to several applications but also makes the client database organization an easy task. Understanding how to work this to your advantage can really help streamline and organize your contacts.

We can help you apply better technology tools to your business, so get in touch!

Published with permission from TechAdvisory.org. Source.

June 18th, 2014

virtualization_June17_AServer virtualization has been with Windows computing for over 10 years. During that time, many small businesses have embraced the technology to improve storage efficiency and get more bang for their server buck. Despite its growing popularity, many organizations are still doubtful about whether or not to virtualize their servers. With that in mind, it’s time you explore the option to see if server virtualization will help save money for your business.

10 ways to identify if server virtualization will save you money:

  1. Expert IT personnel: Some small businesses don’t have an IT person on the payroll, or if they do, that person deals with tasks such as security or desktop management which often means they are ill-equipped to deal with the technological sophistication that virtualization demands. If you don’t have an IT expert, virtualizing might not be right for you.
  2. Technology as core competence: If your company’s core competence is technology, or if you have lots of servers which require abundant storage and skilled IT veterans, server virtualization is sure to help save your company money. Not only will you improve on storage efficiency, but you won’t have a payroll replete with lots of IT personnels.
  3. Busy servers: If your servers are taking up floor, rack or shelf space, or if they are dedicated to particular applications; your business is likely to save money through server virtualization. Moreover, if your server equipment is aging, server virtualization might help with significant server consolidation, meaning fewer servers, lower power bills and more floor space, too.
  4. Sensitive applications: Note that not all applications do well in virtual environments. Some critical or sensitive applications require a lot of processor or memory resources and you don’t want them sharing those resources with other virtual servers. Find out about your applications performance needs, if they’re not sensitive they may be ripe for a virtual server.
  5. Shared storage: Some people will tell you that virtual servers must have a virtual storage, however those themes usually come from vendors whose livelihoods are tied to virtual storage. If your business focuses on having a centralized storage that is shared between users, virtualization can be very beneficial.
  6. Speed of deployment: Some businesses need to be able to provision servers rapidly since failure to do so is a distinct competitive disadvantage. If thats the case in your business, virtualization is a must. Ordering a physical server and deploying it can take days if not weeks; unlike a virtual framework which once in place deployment can be done in no time.
  7. Server virtualization test drive: Why not try virtualization on a small scale before deciding if you should go all virtual? You can buy inexpensive tool such as VMware Workstation which costs around USD$199 for your IT staff to try out and see the potential value of server virtualization.
  8. Do research: Even if you think you know all the basics about server virtualization, be safe than sorry by doing more research before implementing anything. A good place to start is Virtualization for Dummies. It provides a thorough basic understanding of the idea as well as what it can do for your business.
  9. Ignore server virtualization hype: With so much hype around virtualization these days it would be easy for some businesses to rush into. Don’t do that! Instead, do some research and analyze your business’ components and needs before deciding to go all virtual.
  10. Get help: Server virtualization can be quite complicated, the good news is that vendors are making it much easier to deploy. If you decide to virtualize your servers, getting help from a reputable vendor can pay off in the long run. Most vendors offer solution bundles which include servers and storage pre-installed virtual servers for turnkey operation.
While server virtualization proves to be an efficient and cost-effective solution for many businesses, the most important thing here is to not rush into a virtual server. Take a little time and go through a checklist to see if your business is right for the idea because if not, you’re likely to be losing both time and money. Looking to learn more about server virtualization? Call us today for a chat.
Published with permission from TechAdvisory.org. Source.

June 9th, 2014

businesscontinuity_June9_ARegardless of your location, the months of June, July, and August are usually prime for natural disasters. From Spring runoff in the mountains in the US in June to hurricane and typhoon seasons in the West and Asia, your business could be faced with a challenge. The best thing you can do to see your business through a disaster is to be prepare and one great way is through the use of apps.

Both Android and Apple mobile devices offer a wide variety of apps that users rely on daily. Because of this, these devices have become an integral part of our lives and would no doubt be on hand if disaster struck. The upside to this is that there are apps that can help you and your employees whatever the disaster. Here are four of the best types of disaster related apps you and your colleagues should download in order to prepare.

Weather apps

It is always a good idea to know what the weather forecast is for your local area. This can help you predict what could happen and even prepare your business should say a big storm be rolling in. There are a wide variety of weather apps out there and it can be difficult to actually pick which is the best to use. We recommend:
  1. The NOAA Weather Radio - Available on iTunes for iPhone and iPad users, this app is the official app for the National Oceanic and Atmospheric Association. When installed, you can receive local weather forecasts based on your location and storm or severe weather warnings pushed directly to your device. The app can be found on iTunes and costs USD$3.99
  2. Weather Underground - This app is among the most powerful weather apps out there. Using a wide variety of weather stations and user submitted weather it is up to date and able to offer accurate forecasts. With a Weather Radio feature, and push notifications of weather alerts, you can easily track potential storms. There is also the WunderMap which has radar, reports and IR Sat views as well. The app is available for free on Google Play and iTunes, and is rumored to be coming soon for Windows Phone.
  3. Local weather apps - Many TV stations and weather organizations have localized weather apps that focus on just local conditions. If you live in a disaster prone area, it would be a good idea to see if your local TV station has a weather app, as this could be the quickest way to receive updates.

American Red Cross apps

The Red Cross has a number of excellent survival oriented apps that could really come in handy for when a disaster strikes. These apps provide tips on how to prepare yourself and your family, as well as buildings for disaster, and what to do during and after a disaster strikes.

The best part is that most of the information is available offline, so you will have access to it even if cell networks are down. Some of the apps even provide weather alerts that will sound even if the app isn't open, alerting you about any impending danger.

These apps are all available for free on Google Play and iTunes. The best thing to do is to visit the Red Cross website and look for the apps that are relevant to your local area e.g., if you are in the mountains the Forest Fire and First Aid apps may help. The apps are all free and can be downloaded by clicking the links for your device's app store on the Red Cross site.

Social media apps

Social media services could prove to be a good way to connect and communicate during a disaster. Try setting up a group for your employees to communicate and encourage them to use it when a disaster strikes to share information and enact plans. One of the biggest added advantages to using social networks is that the servers that host the service are located around the world, so the chances of the service being down is fairly slim. If you have Internet access, you will be able to access the service.

It would be a good idea to define which social network you want to use and establish your pages and connections ahead of time. Have each employee sign up for and join the group you have created and also download the app onto their mobile devices.

Google Public Alerts

Google Public Alerts is the company's alert platform that allows for the distribution of emergency messages and notices like evacuation notices, public alerts, and storm warnings. For users in the U.S., Australia, Canada, Colombia, Japan, Taiwan, and Indonesia alerts will appear in Google Searches, Maps and if you are an Android or iOS user, from Google Now.

Mobile users who have Google Now installed should see relevant alerts pop up when something happens. While you won't see alerts for absolutely everything, Google does a pretty good job at broadcasting useful information. On mobile devices, these alerts will usually pop up in your Notifications Center where they are easy to see.

To get these notifications on your Android device, you will need to download the Google Search app and activate it on your device. You can find it for free on the Google Play Store, and on iTunes. Android users can also download the Google Now Launcher which will add Google Now to your device's home screen, and can be accessed by swiping to the right from your Home Screen.

Tips for using your mobile during an emergency

Here are six tips to help you leverage your mobile device during a disaster.
  1. Install relevant apps - In order to be prepared, you should install the apps necessary to communicate during a disaster, along with a weather app and if necessary a survival app.
  2. Ensure your contacts are up to date - To be sure, you should periodically update your contacts. Should anything happen you will know how to contact people and have a higher chance of being able to get in touch.
  3. Ensure your employees have devices that work - Even if you don't allow mobile devices in the office, or employees to use their own devices, it would be a great idea to ensure that your employees have devices that are in working order so should they need to contact you, or vice versa, you will have a better chance of being able to.
  4. Establish procedures to follow during a disaster - This is arguably the most important preparation you can do. Take the time to establish procedures you and your employees should follow during an emergency. Include where people should meet, backup plans, contact suggestions and the roles you expect your employees to take.
  5. Keep your batteries topped up - Mobile devices rely on batteries to operate, and during a disaster you may be without a power source for an extended amount of time. Therefore, Minimize use during a disaster. Ensure your batteries are full, or charges as often and has high as possible.
  6. Invest in a good power bank - Power banks are useful tools that are essentially big batteries. You can charge them up then use them to charge your devices. Take a look for one that is at least 9000 MHZ, or higher. The higher the number the bigger the charge.
If you are looking to learn more about using mobile devices during a disaster, or how your company can prepare, contact us today. Learn about our services and how we can help.
Published with permission from TechAdvisory.org. Source.

June 4th, 2014

Windows_June02_AOne of the first things you should do if your Windows desktop is running slow is to clean up the hard drive, and free up some disk space. One of the best ways to do this is through the Disk Cleanup tool which was created and designed as a convenient way to weed out old files that are no longer needed. These long forgotten files may be hindering your hard disk from performing at its peak. Disk Cleanup also has the innovative capability of determining which files can be removed safely from your hard disk.

How to operate the Disk Cleanup tool

Disk Cleanup can easily be accessed through the start menu or by searching Disk Cleanup. Once it has been opened, this tool will automatically select Drive C, although you can switch to other drives, and will show a list of file locations containing files that can be removed. Adjacent to each file location is data about the size it is taking up from your hard disk.

Each file location has a corresponding checkbox that needs to be selected in order to delete the unnecessary files it contains. Upon highlighting or selecting certain files, the description of the files will appear at the bottom of the window so that you know exactly which files you are removing.

When Disk Cleanup completes you need to restart your system to remove the unnecessary Windows Update files. Remember, the Disk Cleanup tool only removes those files that it thinks are no longer needed, hence usually very few are deleted.

The benefits of Disk Cleanup

  • Saves time and increases your efficiency - The traditional way of opening folders to find old files to delete may suffice for some, but not for those who prioritize productivity. Although files can be deleted manually, you may not know how, and the Disk Cleanup is faster too.
  • Makes your computer more reliable - Some programs are automatically downloaded through the Internet and are often virus-infected, therefore infecting other files as well. The Disk Cleanup tool can clean unwanted programs and virus-infected files which are decreasing your computer's reliability.
  • Maximizes your drive’s memory - The ultimate advantage of cleaning up your disk is the maximization of your computer’s storage space, increased speed, and improvement of functionality. Upon clearing the disk drive, the computer can perform at greater speed enabling you to use your device to run at peak performance levels.
The Disk Cleanup tool is as handy to launch and operate as any basic program, so there is no hassle of installing new software and tools to clean your computer. Not only does this allow you to use your disk space for necessary files but also improves your productivity. If you are looking to improve the speed of your systems, contact us today to learn more about our services and how they can help.
Published with permission from TechAdvisory.org. Source.

June 3rd, 2014

SocialMedia_June02_AAs social media becomes increasingly integrated with day-to-day business operations, we are seeing more businesses turn to these platforms for marketing purposes. If approached in the right way you could see some great returns from social media marketing campaigns. While there are many elements you can integrate in each potential plan, social PPC (Pay-per-Click) is really starting to take off. But, what exactly is this?

Define social PPC

Businesses who advertise through social media have a number of ways they can get their ads and content seen on this platform. The most popular is based on one of the Internet's oldest marketing schemes: Pay-per-Click, or PPC.

In a broad sense, PPC is the act of paying an advertiser or website to place ads at strategic locations. Placing these ads is usually free, or comes with a nominal fee, but when a user clicks on the ad and goes to the destination site, the owner of the ad pays the advertiser or site a small fee.

In relation to social media, social PPC is simply ads which are placed on the social networks. For example, you can pay Facebook to place an ad on the right-hand bar of certain user's News Feeds. If they click on the ad, Facebook will then charge you a set amount for that click.

Where social PPC differs from other types of PPC, more specifically search PPC - paying search engines to display your ads - is that it is more display oriented. With search PPC, you pay the engine to show your ad when specific search keywords are entered. With social PPC, you pay the site to display your ad regardless of what the user is looking at.

3 Common misconceptions about social PPC

While this process is becoming more popular with businesses, especially those who have integrated social media into their marketing plans, there are some common misconceptions that seem to be floating around.

1. Starting small is the way to go

As with most strategies in business, when starting something new you often want to test the waters before jumping in full scale. Many companies who are trying social PPC for the first time will often start with one or two campaigns running at the same time. While this may work for small businesses with an unproven profile, those with an established profile and marketing strategy may want to try running 3-5 campaigns at the same time.

The reason for this strategy is that it can help spread out the overall views, along with enhancing the quality of information and results. For example, you can easily compare and establish what is working when you have more than two alternatives to compare.

2. You need to be active on the services you target

Despite what some people in charge of marketing believe, you don't need to be active on a social network in order to be able to use social PPC features. Many networks, like Twitter, simply require that you have an account in order to be able to use the ad features.

If you do want to use the ad features of different social networks, you should be sure to at least have a fully completed profile. This includes address, name, location, and business info. Of course, if you want to enhance the success of your initiative, an active profile will help but it is not necessary.

The best example of this is if you want to use the promoted post feature in Facebook. You will need to have content in order to actually use this feature successfully and the more content and followers you have, the higher the chances of what you promote being seen.

3. You MUST be using Facebook Ads

Facebook is the most popular social media platform, and many businesses already have a Facebook Page. But many feel that in order to maximize the potential of their Page, they need to be advertising using Facebook Ads.

Sure, it can help to use this service, but it isn't the only one out there. You do have other options, including different platforms such as LinkedIn and Twitter. To really get the most out of a social PPC campaign you should try different platforms anyway. For example, if you want to target other business customers try using LinkedIn, which is where this target group may be more likely to be found than through Facebook.

Looking to learn more about social PPC or using social media in your company? Contact us today.

Published with permission from TechAdvisory.org. Source.

Topic Social Media