November 24th, 2015

VoIP_Nov24_AVoice over Internet Protocol (VoIP) systems are designed to provide a reliable and cost-effective telecommunication environment for businesses. If you’re looking to deploy a VoIP telephony system for your company, you’ll probably come across the acronyms FXS and FXO from time to time. But what exactly do these phrases mean? Here, we’ll explain the difference between FXS and FXO, so you can choose the perfect VoIP system for your business.

FXS and FXO are the interfaces for analog telephony, also called POTS (Plain Old Telephone Service). Using these interfaces enables a call to be established - the ports provide the necessary electricity, dial tone, and call signal.

What is an FXS port?

FXS stands for Foreign Exchange Subscriber, a port that connects the router or access server to end-user equipment such as office phones, fax machines, or modems. In other words, it is a plug on the wall that delivers dial battery, loop current, and ringing voltage to the device, so that the analog signal can be transmitted.

What is an FXO port?

FXO stands for Foreign Exchange Office, a port on the end communication device, such as an office phone or fax machine. The FXO connects the device to the FXS port, as well as to the outside telephone line, requesting the dial tone needed to initiate a call.

How the connection works

In order for a call to work, a telecommunication line from an FXO port must be connected to an FXS port, and vice versa. The process for making calls is simple: when your FXS and FXO ports are connected, you will receive a signal from the telephone company through the FXS port in the wall. This signal is then transmitted to the FXO port connected to the device so that, when you pick up the phone, you hear the dial tone. Then you dial the phone number, which is passed as Dual-Tone Multi-Frequency (DTMF) digits to the FXS port, allowing you to make the call.

When you’re receiving an inbound call, on the other hand, the FXS port receives the call, then sends a ring voltage through the FXO port to your end device. The phone will ring, and you can pick it up to answer the call.


The signal transmission process becomes more complex when you implement an additional network element, such as VoIP gateway. You need an FXS gateway to connect one or more lines to a VoIP system or provider. You’ll also need an FXO gateway to connect the VoIP system with analog phone lines, and to translate the analog phone line to a VoIP call.

In summary...

  • FXS is a plug on the wall, and FXO is a plug on the phone
  • FXS provides the dial tone, and FXO requests it
  • FXS is a port that receives a call; FXO is a port that initiates it
Want to learn more about FXS, FXO, or VoIP? Give us a call and our telephony experts will be happy to help.
Published with permission from Source.

Topic VoIP General
November 23rd, 2015

Blogging has gone from being a fun side project for aspiring creatives to an absolute necessity for businesses of all sizes. For many companies, especially small to medium-sized ones, it’s likely to be just about the only web page that is updated with any regularity on their websites. And that’s why you need to be pushing your blogs. With hard work and engaging content, you can morph your company’s blog from afterthought to valuable asset that brings in people to your site.

Do any of these sound like your blog?

Sporadic posts often months apart A once vibrant blog that is now nothing more than digital tumbleweeds blowing by A page that says “coming soon”

We’re not here to judge. However, if any one of these scenarios resembles the current state of your blog, it might be time to do something about it. We know you’re busy and that the last thing you want to do is write about your business but, with content that is carefully crafted and curated, your company will have an unique asset that can help lead your marketing, by establishing you as an expert in your field, and promote sales efforts by driving people to your website.

You’re probably wondering where to begin. Well go ahead and reset the password for your WordPress or Tumblr account, because we have a few pointers to help you get started.

Use your blog to build your brand identity

For small and medium-sized businesses, it can be difficult to build a brand identity. You have your logo and colors, but what does your brand consist of beyond that? What is its personality, what characteristics does it have, and what is its tone? These are just a few of the questions you need to consider before you begin writing your blog posts, or having someone else write them for you, of course, which is a good option for busy business people.

A blog that reflects the personality of your business helps to give you a brand identity in the minds of readers by letting them know just what your company is. A hardware store is most likely going to want the contents of its blog to be straightforward, reliable and no-nonsense, while a marketing company is likely to have a blog that shows off its creativity, playfulness and skill at design and wordplay. This is your chance to develop your company’s identity, and explore just how you wish to be perceived by online readers.

Tip: Before starting to write posts for your blog, picture your business as a person, and write down what this person would say and how they would say it. This should be used as the foundation for each and every blog post.

Create a strategy and schedule for your blog

A clearly defined schedule and game plan for your blog will help make sure that once the ball starts rolling, it keeps rolling. Your goal from a scheduling perspective should be to have at least one new post a week. More is always better, but weekly posts will at least let both readers and Google know your site is still active.

In terms of a blogging strategy, don’t feel like every post needs to be a second coming of The Odyssey. Sometimes all you need to do is come up with a quick tip, or share a video you think is useful to people visiting your website. Varying the the length and type of content featured on your blog is a good way to keep things fresh.

Tip: At the start of each month, you should come up with blog topics and a deadline for each post. This should help make sure content is always going up on your blog.

Lead and inform, but do not sell

One of the biggest challenges for small and medium-sized businesses with a blog is to keep the content related to your company without putting on the hard sell. Realistically, the goal of your blog should be to point people in the direction of your business without pushing them into buying something. They should be able to reach that conclusion organically.

Let’s use an auto parts store as an example. A blog on the quality of the windshield wipers it sells is unlikely to generate a lot of interest. That’s because it is not something that resonates with a lot of people. A post on the dangers of driving with old wiper blades, however, will help get readers more interested in investing in new blades. And the good news for them is that they can purchase new wiper blades right, without even having to leave your website.

Tip: In addition to creating informational posts, don’t be afraid to add blog posts about your employees, especially if you do not have dedicated staff pages on your website. This can enable people get to know the names and faces behind your business, and help potential customers to feel more comfortable with your company as a whole.

You made it to our blog, so there must be something to this whole blogging thing. Get in touch with us if you want to know more about how blogging, or any other technology-related tools, can help add value to your business. And of course, feel free to keep reading our blog while you’re here!

Published with permission from Source.

November 9th, 2015

164_A_SMFor many business owners who have dabbled in social media, they may think their efforts have been in vain and growing a large social media presence is impossible. They may go as far to believe that social media simply doesn’t work, especially when you don’t have an exciting brand like Nike or Google. The truth is you can succeed with social media, even if you have a boring brand. And here is one company that is doing just that.

Owning a “boring brand” is not an excuse for a poor social media presence

You've probably heard of 3M but may not know exactly what they do. However, there’s a good chance you may have some of their products in your house. If you have Ace bandages, Scotchgard, or Post-it notes lying around your bathroom or home office, then you are guilty of being an owner of 3M products.

So when it comes to social media, why does this company matter? Simple. They have 121,000 followers on Twitter, which may sound pretty remarkable when the name of this brand isn’t Apple, BMW or Taylor Swift. So how does a company like 3M succeed? Here are a few things they do well, and you can do too.

Invest in people

If you’re the sole person shooting out tweets, updating the status of your business’s Facebook page or writing articles to post on Linkedin - all while you’re trying to run your business - it’s no wonder your social media presence is failing. You know as well as anyone, that you don’t have the time for it. And for this reason, it’s impossible to put your full effort into growing a social media presence. So why not hire at least one expert (or maybe a few) to manage it for you? You’ll likely see a noticeable uptick in your followers. And even better, you’ll no longer be distracted with social media, and can focus on growing your business. What’s not to love about that?

As for may wonder, how many people do they employ to manage their social media presence? The answer is about ten, which is a very tiny percentage of the 90,000 employees who work there. Obviously, with 120,000 followers, their efforts are paying off.

Shoot for more content over quality content

Quality content is undoubtedly important, but quality should not be an excuse to avoid publishing content. As a business owner, that means you can’t review and approve every post and article that goes out. You need to trust your social media team to do their job. What’s more, you may fear that your team could commit some social media faux pas and accidentally publish content that outrages some of your followers. Here’s a news flash for you: it’s likely going to happen at one point or another. 3M publishes content quickly. Do you think they’ve posted content that some of their 120,000 followers have disagreed with? Of course they have. When you speak to the masses, there is no way to please everybody. So sit back, accept it and trust your social media staff. Mistakes will happen, but nothing engages your followers more than fresh, timely content. That is except for this last pointer...

Ask questions

Many social media platforms are all about engagement. If you’re aiming for more followers, you need to engage your customers and prospects. And a perfect way to do so is to ask questions. Not only does this create a connection between your brand and your customer, but it also attracts new followers. 3M posed the question, “what does science mean to you?” to their Twitter following with some incredible results. The tweet generated more than 500 favorites and 200 retweets. This is an example of the power of a question. So when it comes to social media, remember to ask questions, respond and engage. This is what many of the platforms are designed for.

What it comes down to is that your business already provides value and improves your customers’ lives in one way or another. If it didn’t, no one would buy from you and you wouldn’t have a business to begin with. So leverage that value and educate your customers on social media. You are the expert, and there are people out there who are interested in what you have to say.

For assistance with your social media presence or any of your IT needs, get in touch with our experts today.

Published with permission from Source.

Topic Social Media
November 4th, 2015

164_mob_AApple’s iOS 9 has been available for download for nearly two months now. If you have yet to upgrade, you may wonder whether or not you should. Not everyone has been happy with the new OS, and Apple is still working out the kinks. So if you’re on the fence as to whether or not you should update, here’s what you need to know about iOS 9 and four of its most handy features.

Introducing the News App

If you waste countless minutes everyday visiting different websites searching for your news, now you no longer have to. Pre-installed in iOS 9 is a new app called News. This app collects articles from a variety of news organizations and sources, and puts them in one place for your viewing convenience. Once you start using this app it will learn what type of stories you are interested in, and then gather articles to suit your unique tastes.

Improved Notes

The Notes app has gotten a major overhaul in iOS 9 and has some nifty new features. First off, you can now add checklists and bullets to your notes. So if you’re about do some shopping at the supermarket, forget about the traditional paper written grocery list. Instead, you can create your list in the Notes app and check off each item as you put it in your cart. Additionally, you can now insert maps or photos into a note, and even sketch a drawing with the tip of your finger.

Better battery

While a long battery life is not something smartphones are known for, the iPhone is making steps to improve it with iOS 9. The core technologies and built-in apps of the new OS now consume less power, which means you may be able to squeeze out an extra hour of battery life after updating.

Furthermore, iOS 9 now comes with Low Power Mode, which helps to conserve battery life. So if you’re nowhere near an outlet, and are praying you have enough power to last for the next few hours, Lower Power Mode is your savior. To turn it on, go to Settings and Battery.

And if these new battery improvements for iOS 9 aren’t already outstanding enough, now you can also find out which apps are sucking the most juice out of your battery. In Settings > Battery, click on Battery Percentage to see a list of apps you’ve used in the past 48 hours and the percentage of your battery life they have consumed. This will help you quickly identify the apps that are draining your power, so you can close them to prevent further battery loss.

Switching between apps is easier than ever

From time to time, every iPhone user needs to toggle between apps. Whether you’re switching between Mail and Safari, or Notes and iBooks, doing this can feel like an unnecessary annoyance as you are forced to return to your Home screen before switching. With iOS 9, not anymore. In a progression from the app switchers seen in previous iterations of iOS, now if you’re in Safari and want to return to your email, a little black button in the top left hand corner gives you the option. In this case, it will read Back to Mail. Just tap on it and you can return to your mail without first having to return to the home screen. This feature works for any two apps you’re toggling between.

So should you update to iOS 9?

Upgrading to iOS 9 is a big deal, as it is for any OS update to your iPhone. The reason? Once you do it, it’s nearly impossible to go back. While the four features mentioned above may sound appealing, here are some things to consider when deciding whether or not to update to iOS 9.

Owners of older versions of the iPhone, such as 4S, 5, and 5S, may be wary about reports that updating to iOS 9 has caused noticeable slowdown on these versions. For example, it can cause delays in launching and switching between apps, slow down camera performance, and lead to your phone taking longer to turn on.

However, it should be noted that if you choose to put off updating, you may leave your phone at risk to security vulnerabilities. What’s more, you may not be able to update to the latest version of apps as they will, at one point or another, no longer work with an older OS.

Whether you choose to update to iOS 9 or stick with your current version, our experts are happy to fill you in as to which is the best decision for you. Contact us today to learn more about iOS 9 or get support for any of your iPhone needs.

Published with permission from Source.

November 3rd, 2015

Office_Nov3_AFor Mac users who have been waiting with great anticipation, Office 2016 for Mac is finally available. The new version is worth the wait; Microsoft has implemented exciting new upgrades to improve the user experience. Office 2016 possesses far superior functionality and user interface than its predecessor, Office 2011. We’ve highlighted some of the new features of Microsoft Office’s core applications and cloud-based services that you need to be aware of.

So what’s new?

The obvious change in Office 2016 for Mac is the user interface. You’ll experience a cleaner and more modern design that looks consistent across all core applications. The toolbars and icons have been redesigned with a minimalistic approach, resulting in less clutter and making it easier to find what you’re looking for.

Looks are not the only improvement. Office 2016 for Mac provides huge improvements to the performance of Microsoft’s well-known applications.

Word 2016

Apart from the interface changes, in Word 2016 multiple Mac users can now work simultaneously on the same document. When a user working on a file saves any changes, a notification that highlights the changes is sent to other users. This new feature is similar to that of Google Docs, where users can collaborate by sharing and editing files online. Word 2016 includes a style pane on the right-hand side of the screen. When selected, you can apply pre-set styles to texts and paragraphs. What’s more, Word 2016 also adds a nifty new navigation pane, allowing you to navigate through files based on the changes you’ve made, including comments, formatting, deletion, and more.

PowerPoint 2016

The most prominent change made to PowerPoint 2016 is the redesigned ribbon. Many ribbons have been removed, renamed, and given new icons. The new PowerPoint also has the very same collaboration features as Word, meaning you and your colleagues can edit presentations simultaneously. In addition, Microsoft has added 24 all-new themes to PowerPoint, and these aren’t just normal themes - with just one click, you can alternate between different color palettes, fonts, and background styles for your current theme. These new features are identical to the ones in PowerPoint for Windows, but they have more functionality and are much easier to use.

Excel 2016

As soon as you launch Excel 2016, you’ll be greeted by its modern new appearance. One addition is a slicer tool that greatly increases the performance of pivot tables. With slicers, you can create buttons that simplify data filtering in a pivot table report without the need to use drop-down lists. Another new feature worth mentioning is the inclusion of the Analysis Toolpak extension. This add-on is especially useful if you want to generate complex statistical and engineering data - the Analysis Toolpak offers a number of advanced formulas that were absent in the former Excel for Mac 2011.

Outlook 2016

The previous Outlook for Mac 2011 proved to be flawed in many areas. And if you find that Apple Mail is not living up to your expectations, Outlook 2016 will be a great alternative to meet your email needs. As with other Office 2016 applications, the new Outlook has gotten a visual revamp. Some notable new features include improved usability, such as a blue vertical bar spanning across unread messages, faster email search and filtering, and a more powerful database and mail server that enables you to send and receive messages much more quickly.

Want to learn more about Office 2016 for Mac, and how you can implement it into your business? Give us a call today; we’re sure we can help.

Published with permission from Source.

November 2nd, 2015

As it is only a matter of time before the first winter storms hit in many places, you might want to consider taking a look at your company’s business continuity plan. Each year heavy snowfall and other weather-related incidents interrupt services and cost businesses money. One way to prevent this from happening is by communicating with clients and staff before a storm hits, in order to ensure everyone is prepared.

While weather varies drastically depending on where you live, nowhere is immune from inclement conditions during the winter. It’s only a matter of time before your local weatherperson appears on TV warning you to brace for yet another “Storm of the Century”, and in turn everyone whips themselves into a frenzy preparing for the worst-case scenario.

However, you shouldn’t just be focusing on your personal affairs; you need to make sure your business is ready as well. Even if the forecast doesn’t turn out to be accurate, it’s always better to be safe than sorry. For this to happen, you will need to stay in constant contact with both your employees and customers before and during a storm to make sure they know what to expect. Doing this will help limit interruptions and make sure clients can adjust the expectations they have of your business. Here is how you can use communication technology to prepare for any possible service interruptions caused by bad weather.


The great thing about technological advancements over the past few years is that they allow for many employees to work from home, or from anywhere that has an internet connection. However, they must be prepared to do so. That means you should be letting employees know that there is a chance they might be working from home three or four days before a storm is due to hit. During this time, have your IT department or provider check with those employees to ensure they have the capabilities to work from home, even if it is in a limited capacity.

During this time, designate certain employees as flex workers if you can’t determine just how bad the weather will be the next day. This means that they will check the weather in the morning and come in if it is safe. They will also be in charge of informing other employees whether or not they will need to come into work.

Finally, make sure there is an updated spreadsheet or file with all your employees’ contact details, and that this is available to those who may need it. It is important that each person at your company is able to be reached via multiple channels, because you never know which services a storm may knock out. Having this ready before anything happens will allow for more efficient communication during inclement weather.


Your customers depend on you, and it is absolutely vital that you keep them informed of how the weather situation will affect your business. One of the easiest ways to do this is via social media. In the days leading up to the storm, let your followers know that you are keeping an eye on the situation, and provide contact information for someone at your company who can give them additional information if needed.

If your business will have to close because of bad weather, it’s good practice to announce it as far ahead of time as possible. Ideally this will be done on the night before or, at the latest, early in the morning of the closure. You don’t want customers trekking in three feet of snow to get to your shop or office, only to find out it's closed.

Make sure you get in touch with clients right away to inform them of any delays that might occur in delivering goods or services because of the office shut-down, and give them an estimate as to when your business will be fully operational again. Just because you aren’t responsible for the weather doesn’t mean you can stop being accountable altogether. Staying ahead of the game will prove to clients that your company is organized and prepared for anything.

Of course, communication is just one part of a comprehensive business continuity plan. Contact our experts today and find out how we can keep your company functional no matter the weather.

Published with permission from Source.

October 30th, 2015

Windows_Oct13_AWindows 10’s Cortana is billed as the next generation of digital assistants, bringing a whole suite of capabilities to the fore in an attempt to upstage Apple’s Siri and Google Now. The latest is the extension of Cortana’s assistance to non-Microsoft services like Dropbox and Google Drive. The REACHit service, released by manufacturer Lenovo on its latest devices, allows Cortana to seamlessly search not only local content, but that stored on third-party cloud systems including Dropbox, Google Drive, and Box.

The Lenovo Yoga 900 convertible laptop device, expected to be released by the end of 2015, will be among the first to feature the REACHit app, available only on Lenovo PCs running Windows 10. At the heart of REACHit is an improved search experience that allows users to track down files across their various devices - meaning you’ll find what you’re looking for, regardless of whether you saved it on your desktop, laptop, tablet or smartphone - and cloud-based services like Dropbox, Google Drive, and Box.

These kind of comprehensive queries bear similarity to the deep Spotlight searches made possible in Apple’s latest operating system release, El Capitan. But REACHit can be used with both voice commands and plain-English typed search terms, something to be expected given it uses Cortana as a base upon which Lenovo and Microsoft have collaborated to develop additional functionality. The search flexibility means it’s possible not only to look for specific files when you already know the name, but also to specify parameters and find everything that matches. That includes finding photos, for example, based on where and when they were taken, who they’ve been shared with, and when they were last accessed. Perhaps most practically, this means REACHit can use date and location information to locate files even where they are not tagged in a way that would normally assist search execution.

Restricting the types of files that can be searched by REACHit, and the kind of information it uses to conduct those searches, will allow you to allay some privacy concerns - particularly prevalent given that the app is cloud-hosted. Certainly, REACHit signals further advancements in simplified natural-language searching across the numerous devices most of us now routinely use. It also exemplifies the increased importance manufacturers are attaching to an enhanced user experience that enables us to save valuable minutes in our workday.

Want to find out how effective implementation of Windows 10 in your workplace could help you boost productivity? Give us a call and we’ll show you.

Published with permission from Source.

October 19th, 2015

164_A_ProdTechnology can bring a world of productivity and ease to your business, but it also comes with many disadvantages. If you don’t use technology wisely, it can become a constant distraction that prevents your business from moving forward. So how can you use technology more effectively? And what are the IT issues that are holding you back? Let’s look at four of them.

Broken Flow

To grow your business, boost profits, and create a valuable product that people will love, you need to develop an extreme amount of focus. Psychology refers to a process known as Flow, where the brain gets into a positive psychological state and people not only become incredibly productive and creative, but also perform at their best. They achieve both quicker and higher-quality results. In fact, a study by the global management consulting firm McKinsey & Company revealed that top executives were five times more productive when they were in a state of flow. So what does this have to do with IT? Technology that constantly breaks or malfunctions will prevent you and your employees from getting into a state of flow.


Let’s face it, broken technology is a distraction for many small to medium-sized business owners and their employees. And between the daily onslaught of internal email, social media, and meetings, staff are already distracted enough. If you throw faulty internet connections and servers into this equation, it obviously makes the problem even worse. One researcher from the University of California even found that once an employee is interrupted from their original task, it can take around 23 minutes for them to return to it. That adds up to not only a whole lot of wasted time, but also wasted money. Do your business, yourself, and your employees a favor: get your technology working seamlessly, because it’s one less distraction for your staff to deal with. An MSP can help.

Lack of expertise

People are most productive when they focus on what they do best. If your staff is not equipped to handle your IT problems, they shouldn’t be dealing with them. And if IT issues are killing your productivity on a daily basis, then your tech department is likely understaffed or not knowledgeable or effective enough to handle your problems. This is where an MSP can come in. MSPs focus on cleaning up IT issues for dozens of companies day in, day out. This is all they do, and that means they are specialists. So why not hand off the chore of technology to someone who knows what they’re doing? Then you can focus on what you do best: managing, leading, and growing your business.


As already mentioned, email is undoubtedly a distraction that is a bane for many modern-day businesses. Email can consume you and your employees’ day if you let it. So doesn’t it make sense to try and get it under control? A few ways you can do that include checking your email only at specific times of the day, unsubscribing from email lists that you don’t often use, and signing up for email and spam protection with your local MSP - who can help you keep the unnecessary emails out of you and your employees’ inboxes.

If you’re interested in learning how an MSP can help resolve your technology problems, get in touch with our experts today. We have a staff of seasoned professionals who have the singular focus of making your technology run seamlessly. And we’re ready to help your business become more productive.

Published with permission from Source.

Topic Productivity
October 12th, 2015

BusinessValue_Oct12_ACreating an effective search engine optimization (SEO) strategy for your business’s website is a must if you want to establish a solid online presence. While this concept is nothing new, it is often overlooked by businesses. They resort to crude SEO practices that, far from being efficient, actually get their website into hot water with major search engines. With that said, you need to avoid falling victim to these common SEO mistakes.

You skip the keyword brainstorming phase

This is perhaps the biggest mistake you can make in your website creation plan. By not spending time on researching relevant keywords from the start, you are missing out on the opportunity to potentially generate a large amount of traffic. Without a comprehensive keyword list in hand, you will find it hard to add more keywords as your website grows and gains more authority.

Your content has too little or too much text

There’s no fixed formula when it comes to the length of your content - the number of words can vary greatly depending on your audience and the type of your website. The general rule of thumb, however, is to write content that is valuable for your visitors. Make sure your pages only contain relevant information, and don’t try to cram text just to put more copy on the page, because search engines will have a hard time identifying relevant content.

You’re using black-hat SEO techniques

It may be tempting to go after cheap practices that promise quick results, also known as black-hat SEO techniques. These methods include keyword stuffing, hidden keyword text, link buying, and so on. Some of these techniques may actually work, but only in the short run. Search engines are aware of black-hat schemes, and are continuously improving their algorithms to weed out websites that don’t abide by their guidelines to deliver the best user experience. So it’s best to focus your efforts on building a clean and stable SEO strategy.

You’re expecting quick results

Success doesn’t come easy in the SEO world. Ranking high in search results necessitates spending a substantial amount of time and effort. Don’t expect to earn a position on the first page of search engines immediately or overnight, because it will likely take months to see results. Be patient, and focus on creating great content and abiding by SEO best practices.

You’re not using blogging as a strategy

Most businesses don’t really have the chance to update their website often. Why? Because they can’t really update their “About Us” or their service pages as frequently as they would like - so their websites are just going to stand there dormant and outdated. The problem with this is that search engines don’t like inactive sites. If you have a blogging strategy, however, you have the opportunity to add a page, or pages, to your site at least once a month, if not once a week or better yet daily! The more new pages you add to your website, the more chance you have of getting higher rankings, which translates into more traffic and more leads.

Your website has an inefficient structure

Without a good website structure strategy, you’ll have a hard time trying to organize new categories, as well as information and promotional pages. Having a bloated and scattered site structure won’t do you any good when it comes to SEO, because you’ll only make it harder for visitors to navigate around your website.

You’re not going responsive

Search engines are now taking responsiveness into account when determining rankings. A responsive website adapts its page layouts to fit all screen resolutions and sizes, whether it’s being viewed on a desktop computer, laptop, tablet, or smartphone. You can greatly enhance the user experience and decrease bounce rates (the percentage of visitors who leave the website after visiting only one page). So if your website is not mobile-friendly, then it’s time to seriously consider a responsive design.

There are so many factors involved in search engine rankings, some of which are beyond your control. The important thing is to avoid making these SEO mistakes, and you’ll be on your way to online success. Want more SEO tips and techniques to add value to your business? Get in touch with our experts today.

Published with permission from Source.

October 7th, 2015

VoIP General_Oct7_AVoIP is hardly the new kid on the block anymore; it’s been around for over a decade now. Maybe you’ve considered it for your business in the past, but ultimately decided against it. Well, now is as good of a time as any to revisit the decision. But just how will you know if your business needs match VoIP's offerings? Here are a couple of signs to look for.

VoIP, or Voice over Internet Protocol, has been helping businesses communicate more effectively for a few years now. You probably use it in your personal life, with applications like Skype, but your company just might be able to take advantage of the technology as well. Look for these signs that might indicate your business is ready to make the jump to VoIP.

Your number doesn’t match your target area

As your business expands, it can be easy to forget that your phone number will stay static. This may not seem like a big deal when conducting business in your own neighborhood, but what happens when your company’s reach expands beyond its original area code? Chances are prospective clients who don’t reside in your current area code aren’t too inclined to call another one.

Despite the fact that most cell phone packages now include free long-distance calling, there is still a stigma around dialing those three extra, and unfamiliar, numbers, for fear of extra charges. The only way around this with a traditional telephony solution is to set up another office and install a new phone system in that area code.

However, with a VoIP telephony solution, you can get a number in just about any area code imaginable and have it direct back to your office. If your business covers a greater area, you can opt for a toll-free number which means customers everywhere will never worry about having to pay to call your office.

You employees use personal devices at work

It is commonplace for employees to use a cell phone to take work calls when they aren’t in the office. However, unless you have issued cell phones to your staff, there probably isn’t a reason for them to use their personal devices to talk to clients while at the office. If this is happening, there are two things you need to consider.

You first need to think about the fact that you have no way to monitor your employees’ phone usage and behavior. Are they dealing with clients in a friendly and polite manner? Are they keeping with your company’s message when speaking on the phone? Are they even talking to customers at all?

The second issue is figuring out why employees aren’t using your phone system. Chances are it has to do with some usability or performance issues that ought to be addressed. There is no point in spending money on your current phone system if it isn’t being used by your staff anyway.

Switching to a VoIP telephony solution can take care of both issues. For starters, it will provide an easy-to-use phone system for your office with far more features than you currently have.

More importantly, for staff who still wish to use their cell phones, calls can be forwarded from their work number to their personal device. This allows you to keep track of their usage without forcing them to give up their preferred method of communication. Since the call is still going through the VoIP phone system, you’ll also be able to monitor it should you wish to.

Clients can’t reach you

Sure, your clients probably have your work, cell and home phone numbers, but that doesn’t mean they want to call them all trying to get a hold of you. VoIP can give your clients anytime access to you with a couple of different features. The find me/follow call routing system will see your work phone ring a few times, followed by your cell and then home phone, until you pick up or the call goes to voicemail. You can also set it up to have incoming calls ring on all your phones at once - useful if you would rather be able to pick up your calls on whichever device is most convenient at the time.

Give us a call and we’ll show you how to pick up the phone on all types of VoIP and IT solutions.

Published with permission from Source.

Topic VoIP General